Origination

MaintainX is a computerized maintenance management system (CMMS) that acts as mission control for frontline teams, such as maintenance technicians or manufacturing operators. Customers use MaintainX to submit work orders, manage assets, inventory, and equipment, and optimize physical operations.

Founded in 2018, MaintainX co-founders, Chris Turlica and Hugo Dozois-Caouette, had identified a significant gap: while software transformed knowledge work, frontline operations—representing 80% of the global workforce but only 1% of mobile enterprise spending¹Don’t Ignore The Deskless Workforce, Forbes, April 21, 2020.—were left with clunky, manual, legacy tools.

At the time of initial investment, Bain Capital recognized MaintainX as an emerging CMMS leader. Our long history of investments in industrial and manufacturing technology, coupled with extensive research on the CMMS category, allowed us to build conviction and engage Chris early, before the company’s breakout potential was widely recognized. In a competitive deal process, our unique combination of domain expertise and connectivity to large potential customers across the broader Bain Capital network made us the partner of choice.

Opportunity and investment

Operators accustomed to high-quality digital experiences in all other facets of daily life were increasingly dissatisfied with paper-based frontline tools. In addition, industry trends such as increased IoT adoption and the shift toward preventive maintenance require integrated platforms and robust operational data, creating greater urgency for a digital approach.

By delivering a consumer-grade app to frontline teams, MaintainX replaced clipboards and pencils with an intuitive digital experience for work order management and collaboration. This approach unlocked a new level of data capture for industrial organizations, giving them real-time visibility into operations for the first time.

From our initial investment and co-leadership of MaintainX’s 2025 Series D fundraise, our focus has been to support the company's continued product excellence and scale, investing to expand to over 11,000 companies served, 11 million assets managed, and 27 million global work orders processed.

Value creation

Our broader Bain Capital platform has supported MaintainX in being well-positioned to address market factors such as supply chain disruptions and skilled labor shortages by delivering a CMMS solution that enables efficiency and resilience. Along the way, MaintainX has evolved from a mobile-first operating system into a proactive, AI-powered platform that predicts asset behavior, detects anomalies, and streamlines frontline work.

Together, we have helped realize key milestones and cultivate transformative connections:

• Brought deep go-to-market expertise from our operator network to help MaintainX build an enterprise sales motion alongside its strong product-led growth (PLG) engine.
• Supported the co-founders in sourcing, evaluating, and securing best-in-class talent, including key hires such as the VP of Partnerships.
• Leveraged our enterprise portfolio to create introductions for learning and lead generation, enabling MaintainX to win several of its largest customers through these connections.

We’re excited to continue supporting MaintainX as it reimagines industrial workflows for the AI era and cements its position as the system of record for physical operations.

“Equipment failures cost companies $1.4T annually, yet many still rely on outdated tools. We built MaintainX to change that. In today’s volatile environment, our mission matters more than ever. I’m proud to see customers cut downtime and costs while empowering frontline teams with AI.”¹These endorsements are provided by certain CEOs and or founders of investments held by certain investment vehicles advised by Bain Capital affiliate investment advisers. None of these CEOs and or founders were directly compensated for providing these endorsements, however, the funds have made investments into such CEOs and or founders’ companies. As a result of this investment, a conflict of interest exists because the CEOs and or founders have an incentive to make positive statements about Bain Capital and their experiences with Bain Capital to maintain the goodwill with Bain Capital.

Chris Turlica / CEO and Co-Founder / MaintainX

“Companies today depend on operational technology to boost performance and protect margins. MaintainX is leading this shift, turning maintenance into a data-rich, AI-powered advantage. Their platform predicts failures, surfaces insights, and unlocks new efficiencies and revenue opportunities.”

Merritt Hummer / Partner / Bain Capital